Steve Horton brings over 25 years of experience in the automotive and collision repair industry to his role as CEO of Open Road Collision. He began his career in North Texas as a service advisor and estimator, progressing through every operational role — from production and general management to regional leadership and executive oversight. Along the way, Steve has led large-scale teams and complex multi-market operations across the Southeast and Southwest, with responsibility for substantial revenue and organizational growth.
Steve’s leadership is deeply shaped by his hands-on experience and humble beginnings. Raised in a modest, hardworking home by parents who endured hardship and loss at a young age, Steve credits his values of grit, gratitude, and service to their example. He spent more than two decades on the road learning from different markets, systems, and leadership styles — all of which fuel his belief that the collision industry is built by people and must be led with purpose.
A graduate of the executive management program at UCLA’s Anderson School of Business, Steve combines operational discipline with strategic perspective. He brings a clear-eyed view of an industry that continues to evolve — becoming more complex, more technical, and more essential to the lives of customers and communities. Steve believes that leading in this environment requires thoughtful systems, continuous learning, and a deep commitment to the people doing the work every day.
At Open Road Collision, Steve is guiding the company through its next phase of strategic expansion — while staying rooted in the core belief that “On the Open Road, Everything is Possible” His mission is clear- to be the bridge that helps people and businesses move from where they are to where they want to be, creating generational opportunity through leadership, alignment, and operational excellence.