Established in 1991, 1st Choice Collision is rooted in a long-standing commitment to quality repairs, exceptional customer service, and strong community relationships throughout the Greater Houston area. Under the leadership of owner Ronnie Johnston, the organization grew from the success of Westside Collision into one of the region's most respected collision repair brands.
Through years of dedication to repair excellence, the Cypress and Conroe locations earned a reputation for delivering high-quality workmanship while providing customers with an experience built on trust, transparency, and personal attention. Ronnie and his team understood that collision repair is about more than fixing vehicles—it is about helping people navigate a stressful situation with confidence and peace of mind.
Beyond the repair process, 1st Choice Collision became deeply involved in the communities it serves, supporting local organizations, charitable initiatives, and events that make a positive impact on the lives of others. The company also developed strong partnerships with insurance carriers and industry stakeholders, earning recognition for operational excellence, customer satisfaction, and repair quality. Among its many accomplishments, the organization received multiple honors and recognition from Farmers Insurance, reflecting its reputation as a trusted repair partner and industry leader.
In 2022, 1st Choice Collision became one of the first partners of Open Road Collision, helping establish a network dedicated to preserving the unique identities and legacies of successful local brands while providing additional resources for future growth. Since joining Open Road, the 1st Choice Collision family has expanded beyond its original Houston-area footprint with the addition of locations in Bryan and Alvin, extending the brand's commitment to exceptional collision repair and customer care to even more communities across Southeast Texas.