Our executive leadership team has a mission to serve our family of brands with the tools and network they need to succeed. We value service, teamwork, accountability, transparency, and excellence and have a commitment to growth, both for our brands and our employees.
Steve Horton brings over 25 years of experience in the automotive and collision repair industry to his role as CEO of OpenRoad Collision. He began his career in North Texas as a service advisor and estimator, progressing through every operational role — from production and general management to regional leadership and executive oversight. Along the way, Steve has led large-scale teams and complex multi-market operations across the Southeast and Southwest, with responsibility for substantial revenue and organizational growth.
Steve’s leadership is deeply shaped by his hands-on experience and humble beginnings. Raised in a modest, hardworking home by parents who endured hardship and loss at a young age, Steve credits his values of grit, gratitude, and service to their example. He spent more than two decades on the road learning from different markets, systems, and leadership styles — all of which fuel his belief that the collision industry is built by people and must be led with purpose.
A graduate of the executive management program at UCLA’s Anderson School of Business, Steve combines operational discipline with strategic perspective. He brings a clear-eyed view of an industry that continues to evolve — becoming more complex, more technical, and more essential to the lives of customers and communities. Steve believes that leading in this environment requires thoughtful systems, continuous learning, and a deep commitment to the people doing the work every day.
At OpenRoad Collision, Steve is guiding the company through its next phase of strategic expansion — while staying rooted in the core belief that “On the OpenRoad, Everything is Possible” His mission is clear- to be the bridge that helps people and businesses move from where they are to where they want to be, creating generational opportunity through leadership, alignment, and operational excellence.
Martin Hornsby has built a career marked by long tenures and meaningful impact. He’s led finance and operations for well-known brands like Alamo Drafthouse Cinemas, Sport Clips, and most recently Smokey Mo’s BBQ. His leadership has been instrumental in scaling businesses, securing growth capital, and building teams that evolve from where they are to where they aspire to be. Martin brings a wealth of experience and a leadership style that aligns perfectly with our mission, vision, and values at Open Road Collision.
Martin is a Texas native and calls it home with his wife and three young children. Family is central to who he is, and his love for the outdoors, passed down through generations keeps him grounded. When he’s not helping his kids with baseball, you’ll find him spending time at his family’s pecan orchard.
His approach to leadership and business perfectly complements OpenRoad’s purpose- “To improve the lives of others”.
James O’Neill is a veteran collision repair executive with more than 40 years of combined ownership and multi‑shop operational experience across founder‑led businesses, regional MSOs, and national platforms. His leadership is defined by disciplined execution, deep operational expertise, and a proven ability to drive consistent, scalable performance.
Most recently, James served as Senior Vice President of Operations for the East Coast at Classic Collision, overseeing roughly half of the company’s national footprint—more than 160 locations generating over $650 million in revenue. In this role, he led large‑scale teams, strengthened operational structures, and delivered measurable improvements in performance across a complex, multi‑market region.
Prior to Classic Collision, James held senior leadership positions with Gerber Collision & Glass and ABRA Auto Body & Glass, where he consistently delivered strong same‑store sales growth, EBITDA expansion, improved cycle times, and elevated team performance across large regions. His impact in these organizations reflects his ability to build sustainable processes, develop high‑performing teams, and drive operational consistency at scale.
Earlier in his career, James owned and operated a collision repair shop, giving him first‑hand understanding of the technician’s journey, customer expectations, and the cultural elements that underpin a successful automotive business. His career began on the West Coast as a competitive custom builder before transitioning into the role of collision repair technician—advancing through every major position in the repair process before moving into leadership.
Throughout his career, James has remained committed to sustainable growth, operational excellence, and business disciplines that enhance quality, profitability, and customer value. He is known for his steady leadership style, ability to build alignment, and dedication to delivering strong results across diverse markets.
Beyond his professional work, James is committed to serving the industry and his community. He and his wife share a passion for giving back and enjoy spending time outdoors—motorcycle riding, boating, and engaging in active pursuits that reflect the values of service, integrity, and balance that guide his life and leadership.
Todd Heaton brings over two decades of executive leadership in Human Resources and Environmental Health & Safety (EHS) to OpenRoad Collision, with a distinguished track record of transforming organizations through strategic workforce management, compliance leadership, and culture-building.
As Head of HR, Todd oversees talent development, organizational growth, and compliance initiatives across our rapidly expanding network. His leadership is grounded in aligning HR and EHS strategies with business goals, fostering environments that prioritize safety, inclusivity, and performance excellence.
Throughout his career, Todd has led multi-site operations across North America and implemented HR and EHS programs that have achieved measurable success—including increasing employee retention from 62% to 89%, and maintaining an LTIR of 0.00 over 1 million hours worked. His expertise spans OSHA and CALOSHA compliance, executive leadership, workforce integration across 35+ states, and launching operations in new markets.
At OpenRoad Collision, Todd is focused on building scalable systems that empower people, support growth, and ensure every location reflects the company’s commitment to excellence. He is a perfect fit for our company’s purpose: To Improve the lives of others. That starts with our amazing team of employees!
Kevin Klein brings more than 20 years of automotive and collision-repair industry experience to his role as Vice President of Strategic Accounts at OpenRoad Collision. He began his career in Houston, Texas with Farmers Insurance, where he held key positions across Auto Property Damage, National Catastrophe, and National Multi-Shop Operations.
Over the past nine years, Kevin has been based in North Texas, serving in leadership roles with Service King and Crash Champions, with responsibilities spanning Centralized Review and Business Development.
Kevin’s leadership style is rooted in the values instilled by his parents, supported by his wife, and shaped by influential mentors throughout his career. A proud Texas native, he calls the state home, where he lives with his wife and two sons.
Houston, TX – [11/18/2025] – OpenRoad Collision is pleased to announce a strategic partnership with Frank’s Collision Repair, a respected nine-location multi-shop operator (“MSO”) serving
OpenRoad Collision is proud to celebrate the recent graduation of three dedicated Bill Knight Collision employees from our RACE (Repair Apprentice Career Evolution) program. The
Gifting ceremony and keys will be presented to Recipient on August 13, at 1st Choice Collision’s Houston location (Houston, TX) 8/11/2025 – On Wednesday,
On June 19, OpenRoad Collision proudly celebrated the graduation of three talented Car Crafters team members from our RACE (Repair Apprentice Career Evolution) program in
Vehicle will be unveiled for the first time to Recipient on May 13, at 1st Choice Collision’s Cypress location (Cypress, TX) 5/12/2025 – On Tuesday
This Veteran’s Day in Anthem, Arizona, OpenRoad Collision’s Allard Collision brand had the honor of changing a life in a profound way. During the community